Ayurveda poised for Growth
India Journal: Where Are the Entrepreneurs in Yoga and Ayurveda?
Ever since the microfinance investment story began in India, investors have been scouting the “next big ‘social’ thing.” One category has been overlooked—affordable wellness. India has cultural assets—yoga and ayurveda—that, if harnessed effectively, could create tremendous value for communities and the economy. . . .As for ayurveda, a medical science that originated 5,000 years ago, the natural cosmetics industry in India is big business; 18% of all cosmetics in India are “ayurvedic.” But affordable preventative medicine through ayurveda still has untapped potential. . . .
Check out this article, great info on Ayurveda, the focus of Elanveda
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Elanveda Launches Ayurvedic Natural Holistic Herbal Treatments
(OPENPRESS) April 8, 2009 — Ayurveda is a 5000 year-old system of natural healing that has its origins in the Vedic culture of India. Although suppressed during years of foreign occupation in India, Ayurveda has been enjoying a major resurgence in both its native land and throughout the world—including the United States. To meet the [...]
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